Does Customer Service make a Difference?

At Winslow Law, we believe strongly in customer service.  We are here to serve our clients to the best of our ability, as we strive to become even better.  We are committed counsel for clients, coworkers, and for our community.  This is our vision and our mission, and each team member gratefully pledges to provide the best customer service that is necessary for our growth.

According to the Oxford Dictionary, customer service is the assistance and advice provided by a company to those people who buy or use its products or services.  Then, there is the definition provided by Salesforce.com that states customer service is the support you offer your customers – both before and after they buy and use your products or services – that helps them have an easy and enjoyable experience with you.  Both are good definitions, but the question remains – does customer service really make a difference? 

We believe the answer would be an adamant YES for most customers.  There may be some customers who are driven by price alone, however, this can change when the company providing the service does not provide the requested product on time or fails to provide the right product at all.  At that point, the customer may be more likely to pay a little more knowing they will get the correct product on time.
 
Let’s look at some of the benefits of exceptional customer service:

Customer satisfaction – good customer service ensures that customers have positive experiences with a company, leading to higher satisfaction levels.  When the company meets its customers’ expectations, those clients are more likely to remain loyal and create repeat business.  Companies with great customer service exceed expectations and foster the ability to build lifelong relationships with their customers.

Brand reputation – consistent exceptional customer service contributes to building a positive brand reputation.  Word-of-mouth recommendations from satisfied customers can attract new clients and enhance the company’s image.  The image becomes recognized as a company all customers want to use based on the company’s brand reputation.

Competitive advantage – in a competitive market, superior customer service can differentiate a company from its competitors.  This advantage can attract customers who value exceptional service.  These are the customers you want because they understand the importance of your commitment to great customer service.

Feedback and Improvement – customer service interactions provide valuable feedback that can help businesses identify areas for improvement in products, services, or processes.  This feedback loop can drive innovation and enhance overall customer satisfaction.  Open lines of communication that allow customer dissatisfaction to be communicated are a benefit to both the company and the client.
 
Wait a minute…if a business already has great customer service, why would they need feedback? 

That IS the key!!!  Being transparent as a company and listening to those you serve is incredibly important for GROWTH!  This is how companies continue to get better, by caring about the customers and wanting their feedback on ways to improve even more with their customer service even more.

Thanks to Google Reviews, it is easy to gain feedback and publish it for potential clients to see.  Google considers local businesses’ quantity and quality of reviews as factors that inform search result rankings.     More positive reviews can help a business increase its visibility in local searches.

With customer service in mind, we at Winslow Law would enjoy hearing your feedback, not only from the information provided in this blog but also from your experience(s) with Winslow Law:

What have we done well? 

Have we assisted you when you needed us? 

Where have we fallen short of your expectations? 

How can we become even better? 

We would like to hear your honest responses to any of these questions and more. Thank you for being part of our Winslow Law family!  May God bless you and your business!!

May God Bless You, Your Business, Israel, and the United States of America, 

Tom Winslow